VICTOR is a global manufacturer of sports equipment with their main focus on badminton, squash, tennis and pickle ball. The company produces rackets, clothing, shoes, shuttles/balls, and other equipment for these sports. VICTOR was founded by Li Chen in Taiwan during 1968. In 1978, Guido Schmidt acquired the trademark for Germany which became the distributor for European coun tries. VICTOR is the sponsor for the Korean, Indonesian, and Chinese Taipei badminton team which has many accomplished players including, Olympian Lee Yong Dae, Yoo Yeon Seong, Ko Sung Hyun, Lilyana Natsir, Tontowi Ahmad, and Tai Tzu Ying.